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The main goals of branding a business are to influence people's associations and feelings about the brand, to create a distinct identity and to build loyalty over time.
Branding is defining and creating differentiation of the product to make it stand out.
Making a look and feel that the potential customers / users will identify with.
Doing this starts with naming, slogan, logo design, picking 1-2 colors, fonts style of photography or illustrations and using all of these con