top of page

Branding

The main goals of branding a business are to influence people's associations and feelings about the brand, to create a distinct identity and to build loyalty over time.

Branding is defining and creating differentiation of the product to make it stand out.

Making a look and feel that the potential customers / users will identify with.

Doing this starts with naming, slogan, logo design, picking 1-2 colors, fonts, style of photography or illustrations and using all of these consistently.